Steve Jobs: How Apple got its name

^(doesn't start until about 30 seconds in)

As stated in the video above the name Apple came about basically because Steve Jobs really liked apples. He had returned from an apple orchard the weekend before they began to pitch names for the company, and he thought the name "Apple Computer" sounded fun & not intimidating like IBM and other such companies. Also, Steve adds in the video (with a laugh) that Apple would put the company ahead of Atari in the phone book, a company which Jobs had previously worked for.